Brand Voice

UB prides itself on providing the highest level of service to customers. Our brand voice fosters a strong sense of authenticity and credibility, building lasting relationships with customers and stakeholders based on mutual respect and honesty.

• ⁠Communicate with integrity: project trustworthiness, reliability, and accountability.
• ⁠Communicate with empathy: project understanding, inclusivity, and support.
• Use clear and straightforward language as if speaking to a colleague.
• ⁠Use inclusive language that respects diversity and avoids stereotypes. Our tone needs to resonate with our diverse audience, including customers, stakeholders, and partners.
• ⁠Avoid jargon or technical terms unless necessary and explain them when used. No Tech Bro speak!

UB Logo

Brand Symbol

Our symbol has been built so that all shapes are related to one another and work at various scales.

Clear space

Always keep an adequate space around the logo to ensure it retains its presence. We have defined a clear space highlighted here in white.

Logo Mark

The logo without the name should only be used when Safe is clearly mentioned elsewhere.

• PNG files
• SVG files

Horizontal Logo

To complement our symbol, we have a bold and simple wordmark.

• PNG files
• SVG/AI files

Vertical Logo

• PNG Files
• SVG/AI Files

Logo For Social Media

UB-LogoMark-Full-BlackBG.png.zip

UB-LogoMark-Full-WhiteBG.png.zip

Typeface

Typography is a major part of the Ubiquity brand. We've taken care to select a family of fonts that promote legibility and accessibility.

Satoshi

Download from Befonts

These fonts are licensed under the ITF Free Font License (FFL).

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